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SPINALKORD

Home services · DTC Shopify · Toronto-based

Booked estimates for trades. Recovered revenue for Shopify.

Spinalkord runs outbound and follow-up for Ontario roofers and HVAC — phone and text first. For DTC brands, we plug checkout leaks with recovery email and SMS. Controllable metrics. Not another dashboard.

See your leak in numbers
No build before a paid pilot · controllable metrics only
Local Demand PilotSales Recovery SprintNo shared leads

Process

Four steps. One handoff to your calendar.

STEP 01

Target list

One scored ICP list — trades in your service area, or Shopify buyers with checkout leaks. You approve every name.

STEP 02

Outbound + follow-up

Home services: phone-first outreach and text follow-up. DTC: recovery email and SMS sequences. Reply stops the cadence.

STEP 03

Reply triage

Interested replies route to your booking link or recovery flow. Bounces and opt-outs suppressed same-day.

STEP 04

Weekly report

Sent, replied, interested, booked — or revenue recovered. The numbers you control and where follow-up still leaks.

Run the math

What is a slow reply actually costing you?

Drop in your spend and close rates. See your cost per booked estimate and where the money leaks. Model only — book a teardown for your real numbers.

Your numbers

Adjust to match your monthly spend and close rates.

Estimated cost per booked estimate

$1,151 CAD

Shared-lead waste: ~$700/mo · Slow response costs ~15% of booked estimates.

Benchmarks modeled (Google ~$75/lead, shared ~$90/lead). Not financial advice. UNVERIFIED until validated on your numbers.

2
Active tracks
<5m
Target reply time
3-touch
Outbound sequence
4
Weekly metrics

Serving Toronto · GTA · Greater Toronto Area · Ontario · Mississauga · Brampton

Offers

Pick the wedge. We run the engine.

Same delivery engine. Home services get phone and text outbound. DTC Shopify gets checkout recovery. Voice add-on available post-pilot for trades only.

Live now

Local Demand Pilot

More booked estimates via phone-first outreach and text follow-up. Starter $2,500 / 14 days · Sprint $5,000 / 30 days.

Scored target list you approveOutbound + reply handling (call/SMS)Positive replies routed to booking
Accepting pilots

Sales Recovery Sprint

Audit your checkout, plug recovery leaks, deploy multi-channel cart recovery. $2,497 / 30-day sprint.

Full checkout flow auditMulti-channel recovery (SMS + email)Cart preservation + segment messaging
Post-pilot add-on

After-Hours Voice Add-on

Optional inbound triage that books to your calendar. Available after pilot week 2 — not sold standalone.

24/7 inbound call handlingBooks to Cal.com + SMS confirmMissed-call weekly report
Research phase

Clinic Consultation Pilot

More booked consultations via follow-up and outbound. Same engine as local service pilots.

Consultation booking workflowCompliant operational copy onlyReply triage + weekly report

FAQs

Questions you probably have

Who do you work with?
Two tracks: Ontario home services (roofers, HVAC, local trades) and DTC Shopify brands doing $1M–$10M ARR with checkout recovery pain. Clinics are on a separate research list.
We already get leads — why do we need this?
Volume is not the problem. Booked estimates are — for trades. Recovered checkout revenue is — for Shopify. Slow follow-up and shared lists leak margin even when lead count looks fine.
We tried Angi / HomeStars.
Shared leads go to 3–5 competitors. Our home-services pilots focus on owned follow-up via phone and text in your service area — not buying more shared volume.
Do you guarantee jobs or revenue?
No. We track controllable metrics: response time, replies, positive interest, and booked calls (trades) or recovered revenue (Shopify). No pay-after-results.
Is this an AI agency or SaaS?
No. We run the system that gets more qualified prospects to book — or more carts recovered. You see booked conversations and weekly numbers, not prompts or another login.
What do you actually set up?
List build, outbound sequence, reply triage, booking handoff, and weekly reporting. Custom software, SEO, landing pages, and website redesign are out of scope.
What's the after-hours voice add-on?
Optional for roofer/HVAC clients after a paid Local Demand pilot. Inbound call triage that books to your calendar — not a standalone product and not for DTC brands.
What's different about the clinic offer?
It's in research phase for licensed Ontario clinics. We only sell operational follow-up and booked consultations — never clinical outcomes. Inquire to join the research list.

15 minutes · no pitch deck

Get your leak map.

On a quick teardown we map where estimates or checkout revenue leak, what we'd run first, and whether a pilot fits. Trades or Shopify — if it doesn't fit, we'll tell you.

No revenue guarantees · cancel anytime